Check out this article on Reuters. (5 July 2025)

"Studios Bet on Horror Movies to Reanimate Cinemas"

https://www.reuters.com/business/media-telecom/studios-bet-horror-films-reanimate-cinemas-2025-07-05/

“The best types of these movies are ones that elicit an audible and visceral reaction … ‘Don’t go in there!’” said Screen Gems President Ashley Brucks.